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Let´s be creative together!

Blog
There is an old saying: “If you want to go somewhere fast, go alone. If you want to make a change, go together. ” This applies also for developing new technologies and business models to facilitate development of new meaningful and sustainable food solutions. At the moment we are in…
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crEATing during 2019

News
It has been over a year since the kick-off of the crEATe ecosystem in January 2019. The event gathered people interested in ideating new solutions around food. The focus in the discussions was on people’s vitality, sustainability, customer experience and restaurant solutions.  A lot has already been achieved. crEATe has successfully…
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Smart Food 24/7

News
The second crEATe event with focus on 24/7 Smart Food included networking, workshopping and getting new ideas took place at IBM in Helsinki on 24th September. crEATe, facilitated by Fazer Food Services, IBM and VTT, relates to three impact areas: people’s vitality, sustainability and customer experience & restaurant solutions. Miikka…
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consumer choises

How can consumer research facilitate new food product development?

Blog
We often hear the saying that consumer is the King or Queen. This means that eventually consumers decide whether new product market launches succeed. This is also the case with new foods. 72–88%1,2 of new consumer products fail mostly because consumers did not accept them for some reason or another.…
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